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Earning a bit of capital by saying no

The other day an editor called me asking if our tooling client could answer a few questions about hydraulic tools for an upcoming story he was working on for his wind-focused publication. I told him...

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Off and running

Hello!  I’m Brad Fine, Senior Account Executive and newest member of the LePoidevin Marketing team. My previous experience is mostly with equipment manufacturers and industrial service providers,...

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BFF – brand friend forever

With the world literally at our fingertips these days, consumers are free to make highly educated decisions about the products we purchase. The power of social media allows us to interact with brands...

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RSVP! Maximize your trade show success by targeting the B2B press

As the fall trade show season is in full swing, exhibitors need to be engaging the B2B press covering these events as a way to further their public relations. The best way to do this is to invite the...

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The fall trade show season is here – have you done your PR?

What does it mean when the air begins to cool and the leaves start to turn color? It’s time to start gearing up for the busy fall trade show season of course! But before heading to the airport,...

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Announcing Our New Blog Series to Boost Your B2B Marketing

What are your goals for your brand in 2015? Whether you made some strict New Year’s resolutions or have found yourself a bit behind in getting organized for the year, we can help. LePoidevin’s Merge...

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Think About Tomorrow’s Audience Today

By Jenny Kosek for our 15 Ways to Build Your B2B Brand in 2015 blog series Who is your audience today? Who is your audience tomorrow? You probably have an answer to the first question, but what about...

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Connect With Your Industry’s Leaders and Decision Makers

By Michasel Isaacson for our 15 Ways to Build Your B2B Brand in 2015 blog series Keeping up with the trends and news within your industry helps you spot trends and opportunities to make better...

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Marketing To Millennials: Activating Fascination

What can I tell you about marketing to Millennials that you haven’t already heard, read or researched? Here’s what we know: This is a generation that grew up on a steady diet of radical change. Not the...

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Marketing to Millennials: 5 Tips to Captivating Fascination

There is a saying in Taoism: “The shape changes, but not the form.” Marketing to millennials is challenging, but in no way impossible. Many companies have already found success—and even significant...

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